2008 "THE YEAR OF THE FROG" GLOBAL CAMPAIGN
Amphibian Ark and The World Association
of Zoos and Aquaria (WAZA) are leading a global campaign “The
Year of the Frog” to raise public awareness and understanding
of the amphibian extinction crisis caused by chytrid fungus. This
will be the greatest conservation challenge of a species in the
history of humanity. The money raised will help sustain survival
of the amphibian population through ex-situ programmes. Amphibians
are suitable for captive breeding. If every zoo in the world rescues
one species, the aim will be achieved, bringing hope to our smiliest
By developing a synergy between the
fashion world and conservation, Miss Lontay believes that fashion
can play a vital role in raising awareness to the public. Through
creating beautiful garments with conservation imagery, messages,
fabrics and styles, in a joyful and sophisticated manner. Fashion
can help to stimulate and sustain long term interests in conservation
and our environment. Miss Lontay is helping support The European
Association of Zoos and Aquaria, Amphibian Ark and Orchid Conservation
International by donating a percentage of her net profits to help
developing conservation programmes in Zoological and Botanical worlds.
FROGS AND THE
Frogs play an important role in the
ecosystem, making up a large basis of the food chain, which other
creatures depend on. They connect aquatic life to land life. Living
on insects they help keep control of the insect population. With
out frogs we could easily end up with a mosquito epidemic.
TO OUR FROGS?
Chytrid fungus is picked up on the
frogs sticky foot pads. It works like a parasite covering the entire
body, the frog’s skin pores are then unable to function properly,
quickly causing the frog to die of dehydration.
Certain frogs species produce chemicals
compounds that are refined for antibiotics and analgesics. One species
in Africa is linked to a chemical that disables the AIDS virus.
Frogs therefore have an important role in bio medication and human
health. They are as precious to our existence as we are to theirs.
HOW YOU CAN
By purchasing from Miss Lontay's "Kiss
N Tell" range you are supporting the campaign and being part
of the solution. Miss Lontay will donate 10% of net profits to EAZA
to help save the frogs.
* For more information on the European
Association of Zoos and Aquaria,
please visit: http://www.eaza.net/
* For Amphibian Ark please visit: http://www.amphibianark.org/
* If you think you can rescue a frog in your garden from extinction,
please visit: Conservation
Breeding Specialist Group
*To find out more about the fungus please visit: